The purist identity for Berlin based product and interior designer Claire Wildenhues was developed in strong collaboration and started in 2019 with the project "The Therapists Room".

Claire Wildenhues' diploma project process and research was documented in form of a book. Just as transparent and accessible as her objects, Times New Roman was chosen as the sole graphic element to design the book and later the visual identity.  

Reducing the amount of design elements to solely the typeface, resulted in a minimal yet flexible system in which color and layout become means of expression and reference.

In the diploma book the font size increases from page to page, accompanying the development of the project. Whereas on the website the font color indicates the hero color of the project and serves as ambient light. Business cards show current seasonal colors through the color of typography and state a bold and radically reduced presentation.