After a legendary record store in Frankfurt closed, the younger staff members decided to start their own business: GOSU – a vinyl record store focused on second hand techno and house records.

The founders background in streetwear and their love for 90's US Basketball aesthetics, was the starting point for the visual identity, in which the logo plays a key part. It was applied to the store floor, the store's own record label, merch and artworks for posters.